Building a Personal Brand for Healthcare Professionals with Dr. Farah Laurent, DNP

I had the privilege of speaking with Dr. Farah Laurent, DNP, a nurse leader who began her career in trauma and emergency settings and later moved into executive roles and coaching. Her story of overcoming limiting beliefs, crafting a bold professional brand, and creating a path of influence is a powerful example for healthcare professionals ready to write their next chapter.

Dr. Laurent shared that early in her career, she was told she would never make it into the roles she aspired to. She realized that playing small, staying safe, and accepting external limitations did not align with her values or vision for impact. This insight drove her to design a career and business model that reflects her purpose, empowers others, and delivers leadership in healthcare differently.

Her model centers on mindset, clarity, personal branding, and strategic positioning. She guides nurses to define their “why,” craft a compelling professional story, and design roles or businesses that leverage their value rather than just follow availability. Her approach supports longer‑term vision, sustainable practice, and purposeful leadership—rather than simply reacting to job market demands.

Dr. Laurent described several critical steps in building her model. She began by articulating her values, clarifying the career she wanted instead of the one she was expected to accept. Then she developed systems to support her transition: personal brand messaging, networking and mentorship frameworks, and coaching structures. She emphasized launching with intention, experimenting with roles, gathering feedback, and iterating the model as she scaled.

The outcomes she described are compelling. Professionals working with Dr. Laurent report higher clarity, increased confidence, and roles that feel aligned and rewarding. Dr. Laurent herself conveyed that redefining her career not only elevated her sense of purpose but also improved her leadership influence and satisfaction in healthcare. Her journey illustrates that when you move from playing small to leading intentionally, the impact expands for both you and those you serve.

Dr. Laurent encourages healthcare professionals to start by clarifying their “why” and assessing what roles or opportunities feel aligned with it. She highlights the importance of crafting a personal brand that communicates your unique value, building networks and mentorship connections, and creating systems that support your desired role or business model. She stresses starting with a small test, learning what resonates, refining your model, and then scaling with confidence.

I am in Houston, Texas filming a podcast with another client. I decided to take a dopamine break from social media and build out a resourceful extension to this podcast in newsletter form. Whenever and wherever you’re reading this enjoy!

- Bianca Ariel, MBA